We design your brand and build everything it runs on.
Identity, packaging, and web builds for consumer brands. You work directly with both of us.
SELECTED WORK
DERMASPORT
Dermatologist-founded sunscreen for athletes. Identity, packaging system, and the Shopify storefront the brand sells through. Still running it.
A mobile espresso bar catering for private events and brand activations in Los Angeles. Identity, packaging, Squarespace build, and the SEO and marketing behind it. Everything, start to finish.
GOLDEN BOY COFFEE CO
ASNA BEAUTY
A full packaging rebrand and creative direction for the Ayurvedic clean beauty line, plus the Shopify build that launched it. At Ulta and DTC.
“Rob would create these beautiful designs for our website, but our previous web developers could never translate those designs into equally beautiful web pages. Kheffy and Rob work together to implement the designs exactly as Rob envisioned them, and they do it extremely quickly.”
David Schmidt
VP of Marketing, Dermasport • client since 2022
Rob has spent 15 years shaping disruptive brands including Sun Bum, Made by Dentists, Dermasport, and more. He builds identities, packaging systems, and creative worlds from the ground up. His experience spans strategy, creative direction, packaging, merchandising, retail, and campaign design, giving him the range to take an idea from its earliest spark and turn it into something sharp, ownable, and made to last.
ROB BATORSKI • Creative Director
Shopify for Dermasport. Squarespace for Golden Boy. Dollar Only Wholesale from scratch in vanilla JavaScript with no framework, so it loads regardless of connection or provider.
KHEFFY CERVANTEZ • Software Engineer
WHAT WE DO
01
BRAND IDENTITY
Brand naming, logos, type and color systems, and the guidelines that hold it together once other people start using it.
02
PACKAGING SYSTEM
Structure, dielines, and print-ready artwork built to real production and compliance specs, from a single SKU to a full lineup.
03
WEB DESIGN & BUILD
The storefront, booking flow, or lead funnel the business actually runs on. Built by a working software engineer, wired into what you already run, and handed over in a state you can maintain. We also stay on after launch.
Most clients take all three. That's our full brand program.
How it works
Golden Boy ran about eight weeks from first call to launch: identity, packaging, the site, and the SEO and marketing behind it.
Call
Both of us on the call. You describe the business; we tell you what it needs and what it costs.
Scope
A written scope with fixed pricing and dates. You approve it before anything starts.
Design
Identity and packaging first. You see the work in progress, not a final reveal, and we keep going until it's right.
Build
The site is built, wired into what you already run, and tested before it reaches your customers. Packaging goes to print-ready artwork, pending your reviews.
After launch
Updates, new SKUs, new pages, whatever the business needs next. Most of our clients keep us after launch.
WHAT IT COSTS
Starting at
BRAND IDENTITY
$10,000
For a launch, or for a brand that has outgrown the one it has.
PACKAGING SYSTEM
$8,000
For a new product, or a redesign of what's already on the shelf.
WEB DESIGN & BUILD
$8,000
A build for an existing brand system, ours or someone else's.
FULL BRAND PROGRAM
Let’s talk
When the identity, the packaging and the site all need to land together.
SMALLER PROJECTS
Scoped on the call
One piece at a time: lookbooks, displays, apparel, magazine ads, email campaigns.
Every project is scoped individually. These are typical starting points.